Taylor GeoServices Identity

Identity for an earth resources consulting company providing specialty services in the fields of Geology, Hydrogeology, Environmental Cleanups, Geothermal, Geotechnical, Energy, Water Supply & Watershed Management. My solution was to develop an elegant mark that merges a leaf and a wave of water, tying together earth and water. The mark was paired with a modern, serif, typeface. The colors were selected to reinforce the land and water concept.